THERAPEUTIC RIDING INSTITUTE of Ohio

2023

During my Advanced PR Campaigns Course, our instructor partnered with local nonprofits to offering us an opportunity to intern, running a PR campaign for them with the guidance of our instructor. I applied to work with TRI, the Therapeutic Riding Institute of Ohio, an equestrian center focused on providing therapeutic riding experience to those who could benefit from it, in the Spring of 2023.

Therapeutic Riding Institute, an oraganization that Maggie Heil created a Public relations campaign for, and their logo with horse and person silhouette, initials TRI.
Ben & Jerry's logo with black and orange outline

Free Cone Day Fundraiser Recipient

A person leads a horse on which a child is riding, outdoors in a grassy field. The overlay text includes the word "Arizona" and a quote from Christine P., describing Arizona as a horse perfect for a specific program. A logo indicating a 50th annivers
A horse named Billie Rae being led by two adults, with a child riding, and a testimonial praising the horse's positive impact. The image includes a 50th-anniversary logo for TRI with the text, "Billie Rae is an amazing horse to work with. She has tau
A child in a wheelchair interacts with a horse named Chance inside a barn. The image includes text that reads: "Chance provided the emotional support needed to help my son to relax! It was amazing to watch him learn to ride and make progress during t
Four people interacting with a horse named Coupe in a paddock, noted for its gentle approach. TRI logo commemorating 50 years is included. Quote by Sheila R praising the horse's smooth ride.
A person riding a brown horse named Perfect, wearing a helmet, with a testimonial text about independence. The image is for TRI's 50th anniversary. Background of trees and fencing.
Person riding a horse named Poncho, led by another individual, outdoors with trees and a fence in the background. Text overlay includes a testimonial from a family member at TRI since 2022.
Person with helmet hugging a horse named Wynonna, with text about the WISH program and TRI's 50th anniversary.
Banner for Derby Fest on May 6, 2023, featuring an image of people with a horse and a logo celebrating 50 years.
Flyer for TRI's Derby-Fest event on Saturday, May 6 from 11:00 AM to 2:00 PM featuring sensory-friendly activities with scheduled events like seed planting, cake walks, and Derby hat competition.
Promotional image for TRI features two photos of a horse, celebrating 50 years of service. Includes a testimonial about TRI's impact on a child with disabilities, highlighting improved confidence and relationships with animals. Contains a donation link at the bottom.

TRI OHIO 2023 Brochure

Therapeutic Riding Institute brochure featuring children with helmets at summer camp, donation benefits, "Scan to Donate" QR code, and organization information.
Flyer for Therapeutic Riding Institute featuring people participating in horseback riding activities. It includes the mission statement emphasizing equine-assisted services, a quote from a TRI volunteer, contact information with phone number, email address, and location in Spring Valley, Ohio. It also marks the 50th anniversary celebration of TRI, noting its establishment in 1973.